Privacy Policy | Fullroot

Fullroot ("Company," "we," "us," or "our") operates fullroot.co and provides AI-powered lead conversion and customer engagement services to small and mid-sized businesses. This Privacy Policy describes how we collect, use, and protect the personal information of visitors to our website and contacts who interact with us through our services.

This policy applies to individuals located in the United States. By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

Name and contact information (email address, phone number, business name)
Messages and inquiries submitted through our contact form
Appointment requests and scheduling information
Communications with our team via email, phone, or SMS

Information Collected Automatically

IP address and general location data
Browser type, operating system, and device information
Pages visited, time spent on pages, and referring URLs
Cookies and similar tracking technologies (see Section 6)

Information From Third-Party Sources

We may receive information about you from public business directories or lead sources when evaluating potential clients. This data is used solely for business outreach and is handled in accordance with this policy.

2. How We Collect Information

We collect information through:

Forms submitted on our website (contact, inquiry, and appointment booking forms)
Direct communications including email, phone, and cold outreach calls
SMS communications when you have opted in to receive them
Cookies and web analytics tools on our website
Advertising platforms, including but not limited to Google Ads and Meta (Facebook/Instagram)
Tracking pixels embedded on our website pages to measure ad performance
Our CRM and automation platform (GoHighLevel)
Call tracking systems used to route and record business inquiries
Integration and automation tools including Zapier

3. How We Use Your Information

We use the information we collect to:

Respond to inquiries and communicate about our services
Schedule and manage appointments and discovery calls
Send service-related updates and follow-up communications
Send SMS messages when you have opted in to receive them
Send email communications relevant to your inquiry or engagement
Conduct outbound phone outreach to prospective business clients
Deliver and improve our lead conversion and customer engagement services
Measure and optimize the performance of paid advertising campaigns
Analyze website usage and visitor behavior to improve user experience
Comply with applicable laws and regulations

We do not use your personal information for purposes beyond what is described in this policy without your prior consent.

4. SMS & Communications

How You Opt In

We send SMS messages only to individuals who have explicitly opted in by completing a web form, verbally consenting during a call, or otherwise affirmatively requesting text communication from Fullroot. Opting in to SMS is entirely voluntary and is never a condition of purchasing or receiving our services.

Types of Messages

If you opt in to receive SMS messages from Fullroot, you may receive:

Appointment confirmations and reminders
Follow-up messages related to an inquiry or missed call
Service updates directly relevant to your account or engagement
Responses to inbound inquiries submitted via web form or phone

Message Frequency & Rates

Message frequency varies based on your interactions with us. Standard message and data rates may apply depending on your mobile carrier and plan.

How to Opt Out

You may opt out of SMS communications at any time by replying STOP to any message you receive from us. You will receive a single confirmation message and no further texts will be sent. To re-enroll, reply START.

Help

For assistance with SMS communications, reply HELP to any message or contact us at hello@fullroot.co.

SMS Consent is Never Shared. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services required to deliver your messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Data Sharing Policy

Fullroot does not sell, rent, or share your personal information — including your phone number or SMS opt-in data — with third parties or affiliates for marketing or promotional purposes under any circumstances.

We may share your information only in the following limited circumstances:

Service providers: We share data with GoHighLevel, our primary CRM and automation platform, which acts as a data processor on our behalf.
SMS delivery providers: Aggregators and carriers required to route and deliver text messages receive only the minimum information necessary to deliver those messages.
Legal compliance: We may disclose information if required by law, court order, or lawful governmental request.
Business transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies including:

Essential cookies: Required for the website to function properly
Analytics cookies: Help us understand traffic patterns and page performance (e.g., Google Analytics)
Advertising pixels: We may use tracking pixels from Meta and Google to measure ad campaign performance
Retargeting technologies: May be used to display Fullroot ads to previous website visitors

You can control or disable cookies through your browser settings. We do not use cookies or pixels to collect information for the purpose of selling that data to third parties.

7. Data Security

We take reasonable measures to protect your personal information including:

Secure HTTPS connections on our website
Access controls limiting who can view personal data
Use of reputable, security-certified third-party platforms

No method of transmission over the internet is 100% secure. While we work to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy. When information is no longer needed, we delete or anonymize it in a reasonably secure manner.

SMS opt-in records are retained for a minimum of four years to comply with carrier and regulatory requirements.

9. Third-Party Services

Our services are built on the following third-party platforms:

GoHighLevel — Primary CRM, automation, SMS, email, and call tracking platform
Zapier — Workflow automation tool
Twilio — Call routing, SMS delivery, and voice communications
Google Analytics — Website traffic and behavior analysis
Meta Pixel — Advertising measurement and retargeting

10. Your Rights & Choices

You may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Opt-out of communications: Unsubscribe from email lists or opt out of SMS at any time
Data portability: Request your data in a structured, machine-readable format

To exercise any of these rights, contact us at hello@fullroot.co. We will respond within 30 days.

11. Opt-Out Instructions

SMS

Reply STOP to any text message from Fullroot.

Email

Click the unsubscribe link in any marketing email, or email us with "Unsubscribe" in the subject line.

All Communications

12. Children's Privacy

Our website and services are directed to business owners and professionals. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, please contact us:

Fullroot

282 Kimble Road, Lincoln University, PA 19352

Phone: 484-431-6600

Email: hello@fullroot.co

Website: fullroot.co

Last Updated: April 17, 2025