Terms of Service

These Terms of Service ("Terms") govern your use of the website located at fullroot.co and the services provided by Fullroot ("Company," "we," "us," or "our"). By accessing our website or engaging with our services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.

1. Agreement to Terms

By accessing fullroot.co, submitting an inquiry, booking a call, or receiving communications from Fullroot, you acknowledge that you have read, understood, and agree to these Terms, along with our Privacy Policy, which is incorporated herein by reference.

These Terms apply to all visitors, prospects, clients, and any other individuals who interact with Fullroot or its services. We reserve the right to update these Terms at any time. Continued use of our website or services after changes are posted constitutes acceptance of the revised Terms.

2. Description of Services

Fullroot is an AI-powered lead conversion and customer engagement agency serving small and mid-sized owner-operated businesses. Our services are designed to help businesses capture, convert, and retain more customers from their existing lead flow. Services include, but are not limited to:

• AI voice receptionist and call handling systems
• Missed-call text-back automation
• Speed-to-lead follow-up sequences
• Personalized email and SMS follow-up campaigns
• Dead lead reactivation and database re-engagement
• CRM setup and workflow automation via GoHighLevel
• Ongoing campaign management and performance reporting

Services are delivered primarily through GoHighLevel, a third-party CRM and communications platform, along with supporting tools including Twilio, Zapier, and others as needed. Specific service scope, deliverables, and pricing are defined in a separate client agreement or proposal.

3. User Responsibilities

By using our website or services, you agree to:

• Provide accurate, complete, and current information when submitting forms or entering into a service engagement
• Notify us promptly of any changes to your contact information or business details
• Use our services only for lawful business purposes
• Not misrepresent your identity, business, or intent when communicating with Fullroot
• Comply with all applicable federal, state, and local laws, including laws governing electronic communications and telemarketing

You are responsible for ensuring that your use of Fullroot's services complies with any regulations applicable to your specific industry or jurisdiction.

4. Acceptable Use

You may not use our website or services to:

• Engage in any unlawful, fraudulent, or deceptive activity
• Transmit spam, unsolicited messages, or communications to individuals who have not consented to receive them
• Violate the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, or any other applicable communications law
• Infringe on the intellectual property rights of Fullroot or any third party
• Attempt to gain unauthorized access to our systems, platforms, or data
• Interfere with or disrupt the operation of our website or services
• Use our services in any way that could expose Fullroot to legal liability

Fullroot reserves the right to suspend or terminate access to its services for any party found to be in violation of these acceptable use standards.

5. SMS Messaging Terms

Program Description

When you opt in to receive SMS messages from Fullroot, you may receive the following types of messages: missed call follow-ups, appointment reminders, lead follow-up and re-engagement sequences, and general service updates related to your inquiry or engagement with Fullroot.

Message Frequency

You will receive messages on an as-needed basis, determined by your interactions with us. Message frequency varies and there is no fixed schedule. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Message & Data Rates

As always, message and data rates may apply for any messages sent to you from us and to us from you.

How to Opt Out

You can cancel the SMS service at any time. Just text STOPto 484-431-6600. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.

How to Get Help

If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at hello@fullroot.co or by calling 484-431-6600.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages.

Consent Is Not a Condition of Purchase

Opting in to receive SMS messages from Fullroot is never a condition of purchasing or receiving our services. You may engage with us and receive our services without consenting to SMS communications.

Privacy

If you have any questions regarding privacy, please read our privacy policy: www.fullroot.co/privacy

6. Payments & Billing

Service fees, payment schedules, and billing terms are outlined in your individual client agreement or proposal. Unless otherwise specified in writing:

• Invoices are due upon receipt unless a payment schedule has been agreed upon
• Fullroot reserves the right to pause or terminate services for accounts with outstanding balances
• All fees are non-refundable unless otherwise stated in a written agreement
• Any disputed charges must be raised in writing within 15 days of the invoice date

Fullroot reserves the right to adjust pricing with 30 days written notice to active clients.

7. Intellectual Property

All content on fullroot.co — including but not limited to text, graphics, logos, images, and software — is the property of Fullroot and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any Fullroot content without our express written permission.

Any deliverables created specifically for a client as part of a paid engagement (e.g., campaign copy, automation workflows) become the property of the client upon receipt of full payment, unless otherwise specified in the client agreement.

8. Disclaimers

Fullroot's website and services are provided on an "as is" and "as available" basis. We make no representations or warranties of any kind, express or implied, regarding:

• The accuracy, completeness, or reliability of any content on our website
• The availability or uninterrupted operation of our services
• Specific revenue outcomes, lead conversion rates, or business results

Results from Fullroot's services depend on many factors outside our control, including but not limited to the client's existing lead volume, industry, geographic market, and responsiveness of their contacts. No specific outcome is guaranteed.

9. Limitation of Liability

To the fullest extent permitted by law, Fullroot shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our website or services, including but not limited to lost profits, lost data, or business interruption.

Fullroot's total liability to any party for any claim arising out of or related to these Terms or our services shall not exceed the total amount paid by that party to Fullroot in the three months preceding the claim.

10. Indemnification

You agree to indemnify, defend, and hold harmless Fullroot and its owners, employees, and agents from and against any claims, liabilities, damages, losses, or expenses — including reasonable legal fees — arising out of or related to:

• Your use of our website or services
• Your violation of these Terms
• Your violation of any applicable law or regulation
• Any content or information you provide to Fullroot

11. Termination

Either party may terminate a service engagement by providing written notice as specified in the applicable client agreement. Fullroot reserves the right to terminate or suspend access to its services immediately and without notice if a client or user:

• Violates these Terms or any applicable law
• Engages in conduct that is harmful, fraudulent, or disruptive
• Fails to pay outstanding invoices after reasonable notice

Upon termination, your right to use Fullroot's services ceases immediately. Any outstanding payment obligations survive termination.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in Pennsylvania.

13. Changes to These Terms

Fullroot reserves the right to update or modify these Terms at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review these Terms periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the revised Terms.

14. Contact Information

If you have questions about these Terms, please contact us:

Last Updated: April 17, 2025